Wireless Festival 2010
Friday 2nd to Sunday 4th July 2010Hyde Park, London, W2 2UH, England MAP
£47.50 per day, Sunday is SOLD OUT
Just like Glasto before it, this year's Wireless festival is a face-melting scorcher, and even the occasional cloudy spell can't help avoid a general reddening of Hyde Park's attendees as the festival's biggest headliner prepares to slay London once again. The main stage has a fairly eclectic bill to show off today, and Bluey Robinson proves a worthy opener as he reels out a few well-received covers to pad out his own (unsurprisingly) blues-tinged rock 'n' roll numbers.
A bizarre cameo by new found heroes of dance-hop (possibly not a genre) Roll Deep follows, as the lengthy warm-up and introduction provided by Wiley turns out to be almost as long as the set itself. Needless to say, the vast majority of the crowd are here for number one choon 'Good Times', and although its delivery only brings up the issue of how those chaps can possibly spit out those ridiculous lyrics without breaking into hysterics, a good time is definitely still had by many of those watching, even if most of it goes well over eFestival's head. Meanwhile, rapper J. Cole (not freshly back from the World Cup, incidentally) draws a surprisingly big crowd over on the second stage given his relatively low status, which can't exactly be said for Laura Steel, whose pleasant and expansive pop numbers provide a nice backdrop to a largely oblivious pub crowd on the bandstand.
Initially plagued by the dodgy sound mix that has affected many of the main stage artists today, the man born Shawn Carter soon shrugs off such issues to produce a belting set that sees the likes of '99 Problems' and 'Empire State Of Mind' lead to some ridiculously huge and possibly drunken sing/rapalongs. Jay Z is a genuine superstar of today's music industry, and his polished but very fucking rock 'n' roll show should leave the day's punters with no doubt as to who has owned Wireless this year.
review by: Merlin Alderslade
photos by: Fiona Madden
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