the scores on the doors
Entry posted by Neil
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I've just received a Comscore report for hit stats for websites that fall into the "Entertainment - music" category. I knew that eFestivals had a significantly greater amount of traffic than many other better known general music websites, but up until this point I hadn't realised by quite how much!!!!
eFestivals comes in at number 35 in the list, but many of the sites listed above it aren't really in the same market - things like yahoo music, myspace, seeklyrics.com, last.fm, napster, etc. In fact, the only site above eFestivals that is realistically a competitor is nme.com at number 26 (which I knew obviously had much more traffic than efests - but they're actually far far closer than I'd assumed, with nme getting 60% more unique users when I'd previously thought it was around 3 times as many). And in the specific festivals marketplace, eFestivals is so far above any other sites, those other sites must almost be embarrassed by their low traffic.
2008 is going to be bringing some big changes to eFestivals - all for the better of course. Watch this space.... 
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