Lol Rhi-Launch is just what they are calling the project around her music stuff for next year - (it won't publically be called this)
Why would you say no music activity, She has not been secrative about music activity she has spoken (as her partner) about the new album on social media. The press has picked this up as far as im aware. It will be officially launched soon enough. Rhianna can not get away with doing a new album and no one noticing.