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In last years competition desperation, over several weeks I bought loads of Worthy Farm Reserve Cheddar Cheese. I bought it in a co-op group store, paid and used my membership card for each block of cheese separately. Not once did it say anything about the competition on my receipts. To this day I still don't know if I was entered into the ticket draw or not.   

I had a dream it was pulp, Calvin Harris, and hozier, and then today it’s revealed that pulp are headlining tramlines. Coincidence 😂?

It's a great marketing tool from the name to the experience. Reveal some names in an old school game/gambling style and also give a chance to win something.   They also have this on the card you receive.   DON'T LOSE YOUR TRUCK COIN - BRING IT WITH YOU TO THE FESTIVAL NEXT YEAR FOR A SURPRISE.   So, there is more to it then a throw away reveal. You might just get a lolly pop, a badge or something minor but a nice way to continue the PR experience. I'm hoping it's a beer token ☺️

Certainly shaping up better for my tastes than Tramlines. May be back next year, depending on the undercard! 

A Change of Heart better get played on the Pyramid.