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Carling - What actually happened?


Guest Mega Ross

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Carling realised that even sponsorship wouldn't help boost sales of their horrible tasting beer, dropped the festival,music venue,football club sponsorship in quick succession.

Being scottish I am a T in the Park regular, go to leeds every year as well and will enjoy the "cheap" tuborg. If I had to choose between carling, tennents and tuborg - tuborg would win everytime. It's not a great beer but it's a decent beer.

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As has been covered really, Tuborg (Or well, Carlsberg company)and whoever owns Gaymers pay for exclusivity at all the FR events. They pay more then anyone else so that's why we have them - both brands are pretty much the only ones marketed at music nowadays (Beyond maybe Red Striple)... Gaymers became the exclusive cider at rock city for instance.

The one thing I've always assumed though is that Tuborg / Gaymers arn't making any money off of the drink sales, or at least not enough to be profitable on the exclusivity. Afterall, they get their drinks pretty much forced on hundreds of thousands of people... any loss of money can just be chalked up on the marketing budget. No one knew what tuborg even was when it first came in, for instance.

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"We don't have sponsors, but we're prepare to whore ourselves out to beer companies"

Smooth FR, smooth. And also, you'd be amazed how much money a company like that can make from a festival. 90 thousand people at reading. I think it's around 80k for leeds. 3 days in the arena, thirsty drunk festival people.

£4 a pint, bars are always busy, no real costs, staffing and premises are free. I'm willing to bet if FR managed their own drink sales they would be better off, that is big money whatever way you spin it. Revenue in the millions with a healthy profit margin.

Edited by Mega Ross
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"We don't have sponsors, but we're prepare to whore ourselves out to beer companies"

Smooth FR, smooth. And also, you'd be amazed how much money a company like that can make from a festival. 90 thousand people at reading. I think it's around 80k for leeds. 3 days in the arena, thirsty drunk festival people.

£4 a pint, bars are always busy, no real costs, staffing and premises are free. I'm willing to bet if FR managed their own drink sales they would be better off, that is big money whatever way you spin it. Revenue in the millions with a healthy profit margin.

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FR are mugs because their festivals are going downhill but the costs are rising, the price of tickets are going up.

If they had any idea what they were doing they would have sold out this year, I could run it better than their current team given the chance.

FR don't have to brew their own beer, they just have to work out a deal with a decent brewery and take back control of their own bars.

Instead of selling piss at £4 a pint.

If I had a sheet of figures I bet you I could devise a strategy to increase bar sales and feed the profits direct to FR.

They got rid of carling, apparently because they don't want sponsors. Yet they have sponsors, well done.

Edited by Mega Ross
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FR are mugs because their festivals are going downhill but the costs are rising, the price of tickets are going up.

If they had any idea what they were doing they would have sold out this year, I could run it better than their current team given the chance.

FR don't have to brew their own beer, they just have to work out a deal with a decent brewery and take back control of their own bars.

Instead of selling piss at £4 a pint.

If I had a sheet of figures I bet you I could devise a strategy to increase bar sales and feed the profits direct to FR.

They got rid of carling, apparently because they don't want sponsors. Yet they have sponsors, well done.

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FR are mugs because their festivals are going downhill but the costs are rising, the price of tickets are going up.

If they had any idea what they were doing they would have sold out this year, I could run it better than their current team given the chance.

FR don't have to brew their own beer, they just have to work out a deal with a decent brewery and take back control of their own bars.

Instead of selling piss at £4 a pint.

If I had a sheet of figures I bet you I could devise a strategy to increase bar sales and feed the profits direct to FR.

They got rid of carling, apparently because they don't want sponsors. Yet they have sponsors, well done.

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they could trim 20p off the cost of a pint if they didnt do that cup return deposit thingy.its a tax on litter.i pay 200 quid to get in,i expect the place to be litter free,not pay 20p extra on a pint so some 16 year old will go round collecting all the cups.

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FR are mugs because their festivals are going downhill but the costs are rising, the price of tickets are going up.

If they had any idea what they were doing they would have sold out this year, I could run it better than their current team given the chance.

FR don't have to brew their own beer, they just have to work out a deal with a decent brewery and take back control of their own bars.

Instead of selling piss at £4 a pint.

If I had a sheet of figures I bet you I could devise a strategy to increase bar sales and feed the profits direct to FR.

They got rid of carling, apparently because they don't want sponsors. Yet they have sponsors, well done.

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Festival Republic don't decide which drinks are sold, nor are they affected by the sales of drinks. Festival Republic simply put out a contract to run the bars at the festival, which companys bid for. If not one pint was sold all weekend, it would be the company running the bar that looses money, not F.R.

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