Offical Free Beer and Burger Each Day at R/;

[rug568]

Tickets have gone up £5. Considering beer and burgers are about £4 each that is a really good deal.

[OneTwo]

What about those who have weekend tickets that are underage, does that mean us adults can have their free beer?!

[ar1]

Any ideas how this'll work? Some sort of tokens?

[Taylor.]

The queue's for beers and burgers at times can be ridiculous and with also 1000's now queuing for free beers and burgers it could get a bit stupid

I'm still queuing though.

FREE BEERS ALL ROUND

Edited March 9, 2012 by Taylor.

[mrtourette]

That's quite a financial commitment by whoever it is that's underwriting this.

I don't know anything about the weekend/day ticket split but at an 85,000 capacity festival I'd say around 50,000 tickets sold are weekend tickets.

£4 for a beer and £5 for a burger x 3 days is £27 per person. Multiply that by 50,000 and you've got £1.35mil PER SITE, £2.7mil total.

Even if you reduce that to 30,000 weekend tickets sold for each site that's a total cost of £1.6mil for the organisers/sponsers to reimburse whoever it is that's supplying the beer and burgers.

I guess the way to reduce that is not to give away beer and burgers from the bars or burger stalls but instead to have a separate supply, ie giving away a can of Tuborg and a crappy burger form different stalls, although that would mean people couldn't get them at the same time as getting other food/drinks and the queues would be a nightmare.

[kaosmark2]

That's quite a financial commitment by whoever it is that's underwriting this.

I don't know anything about the weekend/day ticket split but at an 85,000 capacity festival I'd say around 50,000 tickets sold are weekend tickets.

£4 for a beer and £5 for a burger x 3 days is £27 per person. Multiply that by 50,000 and you've got £1.35mil PER SITE, £2.7mil total.

Even if you reduce that to 30,000 weekend tickets sold for each site that's a total cost of £1.6mil for the organisers/sponsers to reimburse whoever it is that's supplying the beer and burgers.

I guess the way to reduce that is not to give away beer and burgers from the bars or burger stalls but instead to have a separate supply, ie giving away a can of Tuborg and a crappy burger form different stalls, although that would mean people couldn't get them at the same time as getting other food/drinks and the queues would be a nightmare.

[jump]

I don't think it would be that much, all the underage teens wouldn't be able to get a free pint.

Edited March 9, 2012 by jump

[eFestivals]

£4 for a beer and £5 for a burger x 3 days is £27 per person. Multiply that by 50,000 and you've got £1.35mil PER SITE, £2.7mil total.

you're making the mistake of thinking that the beer and burgers will cost FR those amounts.

The beer won't cost them too much more than £1 a pint. The burgers won't cost them much more than £1 a burger.

So the £2.7M you've come up with will in reality cost them less than £300k - that's if FR were to pick up the full price themselves, which Melvin hopes they won't.

But of course..... stick 10p a pint on beer and the beer cost is more than covered. Stick a bit on the food trader stand costs and the burgers are more than covered.

And 'free' ends up being something the punters still pay for.

Melvin's a very smart marketing man.

[Yokel Again]

Not been to R&L before, but I was amazed it says on Efests tickets are £205!!

[eFestivals]

Not been to R&L before, but I was amazed it says on Efests tickets are £205!!

I made an error, it's been corrected. The correct price is £197.50

[Babyquack]

I made an error, it's been corrected. The correct price is £197.50

[august1]

whos to say it wont be a can or a half larger

and im pretty sure you can whack a burger out for about 30p if you wanted to

I wouldnt be happy if i was a food seller and everyone has had already one of their daily meals

[mb23]

I'm a pisshead, 2 beers or GTFO!!

[august1]

you could swap?

[RichieParf]

Makes up for Florence

[RichieParf]

I made an error, it's been corrected. The correct price is £197.50

[eFestivals]

Does that include booking fee?

nope.

[ar1]

you're making the mistake of thinking that the beer and burgers will cost FR those amounts.

The beer won't cost them too much more than £1 a pint. The burgers won't cost them much more than £1 a burger.

So the £2.7M you've come up with will in reality cost them less than £300k - that's if FR were to pick up the full price themselves, which Melvin hopes they won't.

But of course..... stick 10p a pint on beer and the beer cost is more than covered. Stick a bit on the food trader stand costs and the burgers are more than covered.

And 'free' ends up being something the punters still pay for.

Melvin's a very smart marketing man.

[paulomas]

the way i see it is that if you forget what it's going to cost festival republic to do this, or whether in the grand scheme of things it's actually a sly move on behalf of FR, you're still going to roughly save £25 over the weekend on beer and food if you take full advantage of this and get your free pint and burger each day. the ticket increase is only five pound so at the end of the day it is a very nice gesture for people who might not have as much spending money at the festival as they would like

there was a year when glastonbury ticket price jumped up £20 in one year. £5 is not alot really, it's just the fact it's now reached the £200+ mark with the fee's that people think it's expensive.

[mrtourette]

you're making the mistake of thinking that the beer and burgers will cost FR those amounts.

The beer won't cost them too much more than £1 a pint. The burgers won't cost them much more than £1 a burger.

So the £2.7M you've come up with will in reality cost them less than £300k - that's if FR were to pick up the full price themselves, which Melvin hopes they won't.

But of course..... stick 10p a pint on beer and the beer cost is more than covered. Stick a bit on the food trader stand costs and the burgers are more than covered.

And 'free' ends up being something the punters still pay for.

Melvin's a very smart marketing man.

[RichieSpenno]

Great news

[circlepit]

This was on the 6music breakfast show this morning, Melvin said it would be on each full music day only, so just fri, sat and sun. No complaining from me tho, now where do I get my guinnea pig sandwich and rat p!ss

[Partyofspecialthingstodo]

A quick question

Will there be cheese in the burgers?

Cheers Neil.

[eFestivals]

Very true, I was assuming that those providing it would would want fully reimbursing for what they'd lost by giving it away free (ie every burger they give away free is revenue lost as it can't be sold at full price).

I'd guess that those who provide the burgers will have it sold to them by FR as an opportunity to up-sell the customer with other products which they'll then be able to profit from.

After all, the free burger offer is likely to result in many more visits to food stalls than would otherwise be the case, which would mean an increase in trade overall.

And it's not like burgers actually cost even a quid to make, so if FR were paying the stalls at (say) cost plus 50%, that would be something like (I'm guessing) £1.20. So the trader makes a few pence on that burger, plus the opportunity to sell (say) chips which they'll then profit well on.

I guess there might well be costs incurred by FR if they don't manage to off-set it against extra sponsorship (which Melvin said on the radio he'd try to do, but he has nothing lined up currently; but if not carry the costs themselves), but those costs would be massively less than the suggested £2.7M above.

And there's ways that some or all of the cost can be re-couped without customers really noticing - stuff like an extra 10p on a pint (the price changes every year anyway, so no one will know what it might have been without the free pint offer), and extra charges to traders which are then reflected in the prices they charge customers.

It's irked me slightly by what Melvin said on the radio: "I can't reduce the ticket price". Well Melvin, if the cost of this offer is actually going to be carried by FR, or even if it's by the punters thru increased cost of beer and food, that means you could have reduced the price.

But at the end of the day FR will have a number in mind of the profit they hope to make, and offer or no offer everything will be tweaked to try and reach that profit. I doubt the offer makes much difference in the end to how much FR make in profit or how much each punter spends on their festival experience including the amount of food and drink they consume.

[eFestivals]

A quick question

Will there be cheese in the burgers?

Cheers Neil.

Probably not.

But I'm sure that the place providing the free burgers will add it for you if you want it, probably for a charge of £18.