For me the problem was that the BBC and also Glasto itself just didn't do enough to hype her imo. I firmly believe that I could be convinced that someone is headline worthy, but I just never was. The same did not happen for Stormzy, Billie Eilish etc.
She needed interviews on the BBC, hyped up on podcasts, her music on adverts etc. etc.
Whether that's her team (maybe it's just another fest for her), or Glasto itself failing to take the initiative I dunno.
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