I think I'm correct in saying Primavera is now run (and fully owned?) by one person, Gabi, whereas it used to be 2 or 3 people? Perhaps he was always the pop fan and is now getting his own way.
Lana del Rey must also have made the sums add up last year, and that strategy is now being rolled out across all 3 days.
Someone mentioned above that J Balvin played as part of a "rebrand". What's the story there?
I think they have gone to their trad white rock/heritage rock well so many times, its now empty? Just lately off the top of my head they got Cave, Blur, they got Depeche Mode (!), and they had Vampire Weekend as a European exclusive. Who could they have gone after for 2025? They have Fontaines DC who have definitely blossomed but not quite to headliner extent. They have Idles who I think have clearly already peaked. Bon Iver? NIN? The Cure? I saw the Cure at Primavera in 2012 and it was brilliant but their fans also camped out at the (then) main stage and dominated the fest in the way that folk are now whingeing the Sabrina and Roan fans will...
If they wanted only 6 dates they would just move them to begin with instead of going through the slow, expensive and unpopular process of doubling the number of dates
yeah it was relatively easy to get standing for the second Manchester date this morning (as no pre sale) so I imagine decent numbers of tickets will appear nearer the time, it seemed busy in the queues but that was spread around all the dates