Vintage Festival becomes a joint venture with MAMA Group

Wayne and Gerardine Hemingway's Vintage Festival has become a join venture with MAMA Group and will move to a new location next year which will be a more 'accessible part of the UK'.

MAMA Group whose festivals include The Next Big Thing, The Great Escape, Escape Into The Park, Lovebox, Global Gathering, High Voltage, and Wilderness are now involved with the 50,000 capacity event with camping which will take place next summer.

Vintage is the brainchild of designers Gerardine and Wayne Hemingway. The family friendly festival is a celebration of creative British cool from the 40s, 50s, 60s, 70s & 80s with music, art, design and fashion.

Wayne Hemingway says in an article with CMU (here), "Vintage has been a great success over the past two years and has become an event that the public have really connected with. We're now going into our third year and are looking to establish and grow Vintage into one of the UK's best-loved and favourite festivals. Vintage is a different type of festival - it's not about getting muddy and messed-up in a field, it's about having a glamorous, fun and celebratory civilised time in stunning surroundings.."

MAMA CEO Dean James is also quoted, saying of his company's new deal with the Hemingways, "Our collaboration with Vintage is about bringing together the best of both worlds in terms of creativity and festival production to truly develop this unique and fully immersive experience for years to come. The Vintage experience offers a richness of creative content and programming which is unrivalled by any other festival around and we are delighted to marry up one of the most creative festival companies in the UK with two of the most iconic designers it has ever produced. We're hoping now that we have moved to a more accessible part of the UK, that more people will come and experience a glamorous weekend of British culture and the most cutting edge content in all its forms".

In an interview with eFestivals, (here) festival organiser Wayne Hemingway hinted that the festival would move location each year, saying, "The masochist in me wants to do what we did with Red Or Dead, where we did cat walk shows nearly every year in a different location. That makes it very difficult but it adds a different dynamic to it, that keeps creative people on their toes. Sometimes it makes it difficult with the public, some of them like repetition, and like the comfort in that. Maybe we're not the right kind of people to deliver repetition, we've never been like that."

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