Brothers Battle Cry

[glasto_mongrel_2008]

Just thought i'd share this after browsing the Publican in the local this evening.

There's an article (page 29 02/02/09) within which 'traditional' cider producers condemn the way that Brothers cider is supposedly going to affect the cider market as a whole.

It basically states that because of Brothers infusing those beautiful fruit flavours into their drinks, it will cause a drastic downturn in sales and interest for the more 'traditional' ciders.

The journalist goes on to state that this is exactly what the 'traditional' cider makers opinion was when certain brands started to introduce ice into their marketing campaigns. This however had the opposite effect than they were expecting and actually increased sales of the more 'traditional' brands.

Now I'm not trying to start any sort of debate or discussion about the rights and wrongs of the views of either party. The main reason for me posting this is the response that Brothers gave to these claims. I think it's great and reading it has turned up another notch on the Glasto excitement scale for me.

The response/battle cry is as follows;

"So, at Brothers Drinks we have decided to take a brave stance. We accept we have been given full warning and therefore take full responsibility for our actions. We have girded our loins, stilled our fears and calmed our beating hearts as we embark upon that most daring of journeys. Yes we are going to give consumers what they want. And damn the consequences."

If they printed that on a t-shirt, I'd buy one!

The statement was made by a Nikki Langford who is the trade marketing manager for Brothers

[popcornmaster]

i second the acquisition of a T-shirt with it on

loving it

Let the battle commence

[glasto_mongrel_2008]

i second the acquisition of a T-shirt with it on

loving it

Let the battle commence

[popcornmaster]

Hmmm maybe it could play some part in my flag design

[glasto_mongrel_2008]

possibly, though its probably a tad too long *attempts to find a suitable quote*

Each sentence could work on its own, possibly the latter half would work better though

[coolethan]

i second the acquisition of a T-shirt with it on

loving it

Let the battle commence

[popcornmaster]

I think the first part works best;

"We have girded our loins, stilled our fears and calmed our beating hearts as we embark upon that most daring of journeys!"

[glasto_mongrel_2008]

Ye i was torn between that and

"we are going to give consumers what they want. And damn the consequences"

the former does work better really

[darrenbha]

Its brothers that got me into cider generally too. Do like the fighting talk though

[popcornmaster]

The Enlightened

[glasto_mongrel_2008]

Its brothers that got me into cider generally too. Do like the fighting talk though

[mikeb]

"So, at Brothers Drinks we have decided to take a brave stance. We accept we have been given full warning and therefore take full responsibility for our actions. We have girded our loins, stilled our fears and calmed our beating hearts as we embark upon that most daring of journeys. Yes we are going to give consumers what they want. And damn the consequences."

[port]

she could have shortened it to two words

f**k em

[strudders]

To be fair to brothers I don't tend to drink the flavoured varieties.

I do spend quid a bit of cash there, however I also spend the same if not more at the Cider bus.

In fact I will do a pie chart

My consumption is as follows:

[darrenbha]

Strudders. Your pie charts rock. I think they should produce a festi strength strawberry as a special edition

[postini]

Mmmmmmmm, pie ...

and always so conveniently close to the purveyors of Pear-based loveliness

[mikeb]

^^^ ooops, slight c*ck up on the logging in front there

Edited February 4, 2009 by mikeb

[mazza]

we will have a beer on a beach

and pear cider in he field fields of our dreams

[mazza]

also f**kem

[pezzypops]

Strudders. Your pie charts rock. I think they should produce a festi strength strawberry as a special edition

[harper11]

i only drink pear

the flavours are a bit starbuckish were everyone sems to want a caramel double choc chic latte

[darrenbha]

Last time i looked the strawberry definitely displayed a lower percentage and they also had normal strength pear at brothers bar. I may be wrong tho

[mikeb]

I think all the 'flavours' in bottles are 4%, only the bottled pear festi-stength is, erhm, 7% festi strength ! But in Jazz world, it's festi-strengh all the way ... so well worth kinda bearing that li'l detail in mind if you're only used to drinking the 4 or 4.7% stuff

Edited February 4, 2009 by mikeb

[popcornmaster]

Isn't it slightly weaker than festival strength at glastonbury

they use festival strength as the base but the syrup they use dilutes it so its lower

not sure if my numbers are correct but something along the lines

7% pear festi

6.3% strawberry/lemon

[mikeb]

Yeah, that's true, it must be slightly less than 7% as there's stuff being added. What I meant was it's based on 7% and so the end result is likely to be closer to 7 than 4 that's all. Surprised it's ~10% less though but I've no idea how much stuff is actually put in or what the end result is so could well be.

Edited February 4, 2009 by mikeb