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I don't get the obsession with Brothers


Guest glastofun

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Brother's Pear Cider IS Glastonbury!

From the moment you get there to the moment you leave it's the taste, smell and brand that's everywhere. There's nothing like siting amongst the chaos of paper cups and flags on a sunny Thursday afternoon at the JazzWorld stage and having a Brother's. Or four. :rolleyes:

It's pure giddy juice and captures the Glasto vibe perfectly. I defy anyone not to have a smile on their face after 3 pints. I also challenge anyone to remember their name after 5 :O

It's like the anti-Stella, however it does make the (usually) chav contingent think they can climb flagpoles! What's always entertaining is to see them get half way up and realise they're not a circus act/woodland creature and try and negotiate a painful journey back down!

I remember one (wet) year when i was so excited about getting that first Brother's down that i forgot to tie my tent pegs in properly and came back to find it had been washed away, and y'know what...i'd do it again!

See you at the bar!

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The main reason everyone goes on about it on here is that, in previous years, Brothers have sent promotion packs to people who've said nice things about their product. As soon as word got out, people were falling over themselves to profess their undying love for what is, after all, just another factory-produced fizzy cider.

I'll drink it, but since you've been able to buy it in any old chav pub, any nostalgic association with Glastonbury has evaporated. In terms of quality cider, the Burrows Hill bus has got loads more to offer - fizzy pear cider just can't compete with hot spiced cider loaded with apple brandy.

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It is certainly more than the just the taste..... although i am partial to a pint or 4 of Pear myself.

Its the associations that go with it, the location, the alcohol content, the mellow surroundings, the company, etc......

Somehow sitting with a can of warm lager, in the sunshine in the middle of the Jazz Field just doesnt do it for me.......

Always think its funny how quiet the beer tent in the Jazz field is compared to the Brothers Bar....

Still im quite happy for as many people as possible to defect to Lager, Guiness, or anything else for that matter if i get my Cider a bit quicker :rolleyes::O:(

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The whole Brothers Cider thing is a brilliant example of how marketing can take a failing and horribly unfashionable product, and with a bit of re-branding, give it an immensly cool image.

During the 50s and 60s, the Showerings family of Shepton Mallet, long established in the manufacturing of Perry Cider, branded their product as Babycham.

With a nice bit of TV advertising, it took off and became quite a popular drink amongst those wishing to drink something a little more glamorous than the usual ales and spirits. But, as wine sales grew in the 70s and 80s, Babycham started to lose market position and also became desperately uncool, quickly becoming the brunt of many jokes in the popular media where its effeminate and unsophisticed image would be used to indicate the sexuality of a male drinker, lack of sophistication in female drinkers or be used as contrast against a seemingly brutish drinker. E.g. Vivienne from "The Young Ones."

The Showerings family sold the brand and their business around the late 80s/early 90s, but it seems that they hadn't given up making perry cider altogether, branding their perry cider as Brothers and selling it down the local festival.

Call it what you will, its bloody horrible.

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its just something about drinking it at the jazz world watching the world go by. it just seems to fit perfectly

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Have to say I don't get it either, but then I'm not a perry or cider fan I'm a real ale man.

Each to there own!

One thing I don't like is the recent trend in calling perry "pear cider", if that was started by Brothers then I like it even less!

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At the risk of being a pedant, as I understand it Brothers is pear cider because it is made from apples but has pear flavourings. Perry is actually cider made from pears :lol:

Personally if I'm being hoodwinked by a marketing campaign I really don't care, the stuff has a real connection to Glasto for most and provides a really nice 'stoned' kind of p1ssedness. And the guy who said he can't afford it so he sticks to Fosters; my friend, you are epitomising a false economy :D:D

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I'm such a snob

I loved it when you could only get it at Glastonbury, and wished i could drink it all year round..

Now i can i'm not really bothered about it

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