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F1 2011


Guest TheGayTent

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I think you are overstating the significance of the British audience. The global reach of F1 is something around 250 million viewers a race(I know the figure is disputed, and a bit arbitrary) - but the UK audience is what, 7 million tops?

edit : What Benj said.

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Your figure of 250 sounds more realistic than the 600 million I quotes, although Im sure I read that somewhere (although it may be who view over the year, not view each race)

Edited by sifi
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While the UK might only be 6.5 out of 250 million... The UK market has money... Money which is not available to some of the 243.5 million other people....

You also have to realise that there is a secondary impact from sponsorship... Hence notice the way Vodafone push the fact they sponsor McLaren in pretty much every mobile phone advert that hits the TV as people associate with the F1 brand... So the reach in the UK market is much greater... probably 30-40 million...

Edited by Benj
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As a Sky Sports subscriber I am absolutely gutted to see Brundle is joining Sky. This whole thing is an utter farce. F1 should be on terrestrial TV IMHO.

BSkyB is to launch a new sports channel devoted entirely to Formula One motor racing and will use it to drive takeup of high definition television.

Sky Sports F1 HD will be the satellite broadcaster's first channel devoted to a single sport. Sky bagged UK TV rights to Formula One for the first time earlier this year in a joint deal with the BBC, which previously had exclusive coverage of the sport.

The channel, which will broadcast for all of the nine-month F1 season from next year, will be available to subscribers to Sky Sports 1 and Sky Sports 2, and to non-sports customers who subscribe to its HD services. Sky Sports subscribers without HD will receive a standard definition version.

Sky Sports F1 HD will broadcast between March and November and feature live coverage of all practice and qualifying sessions and every race in the calender.

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