They became mainstream. They got into public discourse. They got radioplay. They got their albums and singles out to people. They attracted highly rated guests that got their music to new fans.
They blew it.
They've receded, lost ground, lost commercial success. They have their dedicated fans now. Dedicated fans buy tickets to dedicated shows. They dont spend the equivalent of 10 shows for a ticket to see acts like Central Cee, Post Malone, KSI etc.
Gladiator 2 was... something.
There were multiple moments where I burst out laughing. It came across to me like I was watching the summary of about 20 different YouTube history videos at the same time.
Bring Me The Horizon have quite literally never been bigger than they are now. They’ve sold out their biggest ever tour this year. Been selling out arenas for the best part of ten years, have stepped up to headlining major festivals both here and abroad. Two #1 albums in the last 5 years and a #2. The biggest British metal band since Iron Maiden and the most influential metal band of the last 20 years full stop. They will move into playing stadiums before long and will be selling out arenas and headlining major festivals until they retire.