Fellas in their late thirties still writing about stuff they were doing in their early twenties. Appreciate there is a market for them and they have done well but not for me.
I think it’s about keeping up momentum. Like Sleeps Society had some bangers on it and got them a bit bigger/on to a new crowd but then Self Hell was just forgettable. It’s kinda about doing it well and you will succeed but if not you’ll fall on your arse.