The idea that Boardies has no precedent for getting big names in is totally bizarre to me. I am going to Boardmasters for the first time this year out of all UK festivals to celebrate (early) my birthday due to how strong their lineups have been.
Also their ability to sell so many tickets time after time without even announcing one of their headliners speaks to the fact people know and expect big things from the festival.
I have been disappointed too much lately about apparent Sziget clues. Will see. I don't even know if beer cheers meant to be a clue. It is a weird phrase tho. But it can also refer to something else. So they can both announe a rock band AND a new beer sponsorship?
They are switching beer sponsor right? What would be the best way? Name a stage based on the new sponsorship? I don't necessarily mean the new main stage but they could announce a new Revolut stage but with a beer sponsor and some upgrade?
I think you're right, mate... at least while the festival atendees seem content with the wishy-washy line-ups we're seeing lately.
Maybe something will give and ticket sales will start to dry up if they keep underdelivering. I see so many complaints about the likes of Leeds and Reading, Nos Alive these days, I woder how long line-ups can continue like this before people stop going in favour of smaller events. After all, the main reason we go to these large-scale, corporate affairs is the line-ups and possibility of seeing iconic acts. I know that I for one will stop going to large festivals if the line-ups continue to go in the direction they have been doing...