T in the Park's new TicketExchange

T in the Park promoters DF Concerts have teamed up with ticket agent Ticketmaster to create TicketExchange, which will enable festival-goers to purchase and resell tickets at face value for this year’s sold out T in the Park festival.

Ticketmaster’s TicketExchange offers fans protection from potentially fraudulent ticket resellers. Ticket holders who have purchased T in the Park event tickets through Ticketmaster and find that they are now unable to attend the event, may visit the TicketExchange section of Ticketmaster.co.uk and post their tickets for sale to other fans. Fans may visit TicketExchange to purchase tickets offered by other fans for the festival, in three easy steps: 1) Visit Ticketmaster.co.uk and locate T in the Park; 2) Click the “Buy from Fans” tab to review available tickets; then 3) Simply purchase. Fans who purchase tickets through TicketExchange receive a brand new ticket complete with a new and unique barcode identifying the buyer as the new owner of that ticket. The seller’s ticket is invalidated and will be denied access to the event.

TicketExchange works hand in hand with Ticketmaster’s access control system, AccessManager, which has been used with success at the festival for the past two years. AccessManager reads each ticket’s unique barcode by hand held scanner to validate tickets in real-time. It deters counterfeiting or fraudulent use of tickets by identifying invalid tickets and denying access.

Says Geoff Ellis, CEO of DF Concerts, "We are really pleased to offer this new service to fans who find themselves unable to go to T in the Park and who want to ensure that they are passing their tickets onto other genuine fans. For some time, the secondary ticket market has been justifying its position by stating that tickets on their site are sold by fans that just cannot make the festival anymore. I have always argued that genuine fans would not be selling their tickets for a huge profit and that instead these sites are populated by touts taking advantage of fans who are desperate to go to the festival. This new system will absolutely separate the touts from the fans. Once again, we as promoters and Ticketmaster as a legitimate ticket agent are doing what we can to show the government that we are working hard to protect music fans and that what is now needed is a change in the law regarding the resell of tickets from unofficial sources."

eFestivals says: That's almost good Geoff - but it's still not the full returns system that the Government has been asking promoters and ticket agents to put in place for over a year now. A full returns system would have been far easier to do too, so the government must ask themselves why DF and Ticketmaster are doing something different instead.

With the line-up nearly complete, T in the Park has acts including Arctic Monkeys, The Killers, Razorlight, Snow Patrol, Scissor Sisters, Arcade Fire, Bloc Party, Kings of Leon, The Kooks, My Chemical Romance, Kasabian, Queens of the Stone Age, and loads more - for all the acts so far announced click here. Note that the Friday entertainment will only be available to those with weekend with camping tickets.

T in the Park strongly advises fans not to buy tickets from any unofficial sources or website auctions, as not only will they have to pay over the odds but there is a high chance that the ticket will not exist or will be a fake.

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