Eastern Electrics reveal a new one day dance festival for London

Jamie Jones, Joy Orbison, Julio Bashmore, Maceo Plex, Nina Kraviz, and Tensnake are the first acts to be announced for a new 17,000-capacity one day festival at a secret outdoor Central London location.

The first Eastern Electrics Festival takes place on Saturday 4th August 2012, and sees the London club brand Eastern Electrics taking the party to the next level. Working with krankbrother and Black Atlantic - plus more to be announced Eastern Electrics will host over 50 acts yet to be announced.

Having launched in August 2008, Eastern Electrics has since hosted three events each year. The brainchild of two of London's club personalities Rob Star and FOUND and Hidden man Will Paterson, Eastern Electrics is renowned for high production levels and genre-busting line-ups.

The move into a festival format was a natural progression – and one that was planned from the beginning. "From our first meeting in January 2008 we always wanted to make the transition to a festival format" explained Will Paterson, "We'd each been promoting our own shows for more than 10 years, and were determined to progress to a larger event. But we explicitly wanted to grow as a brand and develop a relationship with our fanbase and with acts and labels before we made the move."

To launch, Eastern Electrics Festival 2012 has a limited number of tickets at £19.92, an homage to the rave journey of mulletover promoter and pub owner Rob Star.

Rob revealed, "On July 25th 1992, I attended my first rave – Fantazia in Castle Donnington, Leicester. At the time it was the biggest rave ever held – with 25,000 people – but I'd told my mum I was going night fishing (well, I was only 14!).

"As I arrived, I felt at home; the anticipation of getting in, the buzz of chatting and dancing outside… it was magical! I already loved the music, but that day I realised what I wanted to do with my life – I wanted to put on parties like that one! Now, that dream is almost a reality, as we launch our first Eastern Electrics Festival, with some of house and techno's most cutting-edge live acts and DJs."

These tickets won't be around long, and are strictly limited to two per person.

To buy tickets, click here.

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