Shout It Loud Festival 2012
Saturday 10th March 2012RWE Arena, Mülheim an der Ruhr, Germany, Germany
48,50 euros
Daily capacity: 15,000
With a strong resurgence in '80s glam metal/hard rock, festivals are popping up over Europe and North America celebrating this once presumed extinct genre. Such a festival is Shout It Out Loud, now in its second year of showcasing some of the classic '80s American acts alongside the new European artists who missed the excitement first time round. A troupe of animal print spandex-clad rockers of a variety of ages descend down to the RWE-Halle in Mulheim for a day of '80s hair metal excess.
Next up is a dual set with US glam metallers Tuff, and Germanys own Shameless, conjoining their set with the shared vocalist of Stevie Rachelle, more recognised in his role with Tuff.
Despite both bands forming in the late '80s, the music is noticeably very different, probably due to Shameless not actually committing anything to record in the heyday of glam metal. Shameless tracks including 'Queen for a Day' and the new 'Innocence is No Excuse' receive decent applause with their playful and modern rock sound but the significantly heavier Tuff numbers secure the greater ovations with staples including 'All New Generation', 'In Dogs We Trust' and 'I Hate Kissing You Goodbye'. Rachelle still retains his vocal prowess and is quite the catty frontman with his pops at the crowd and ex-Skid Row singer Sebastian Bach. The closing number is 'American Hair Band', Tuff's homage to glam metal to the tune of Kid Rock's 'American Badass'. This is definitely a strong performance.
With a noticeably smaller gathering than the more popular Vain and even Tuff, co-headliner Dangerous Toys take the stage to make their first European performance in over two decades. Opening with 'Outlaw' from their eponymous debut, the Texan quintet serves up a tasty platter of Western-infused glam metal, with throat-shredding vocals from frontman Jason McMaster. The group's stage presence is playful and despite a large portion of the audience being very unfamiliar with their music, Dangerous Toys managed to convince them to visibly enjoy themselves.
The curtain call for the festival is Sweden's Hardcore Superstar, one of the band's at the forefront of the glam metal revival. The beer-stained crowd watching them is huge compared to the original American bands that played before them but this is unsurprising given the average age of the festival goer here. The four-piece's sleaze rock is distinctly modern, drawing more influence from pop punk and modern rock bands with a louder sound but sharing some image similarities with the glam metal acts of the '80s. While vocalist Joakim Berg does a fantastic job at exciting the fans and communicating the, the music struggles to offer much variety.
Shout It Out Loud was a definite success, even with the previously announced Quiet Riot and Crashdiet pulling out. The venue could have been smaller, given the large volume of space and seats available at the most populous times of the day. However, the festival will return to the same place in October this year with Bang Tango, Crashdiet, Tigertailz and Crazy Lixx already announced.
review by: Elena Francis
photos by: Dan Davies
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Hardcore Superstar rock out a day of \'80s hair metal excess at Germany\'s Shout It Loud Festival
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